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Go Gold For Childhood Cancer Awareness Month

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  Go GOLD with the Daniela Conte Foundation this September for
Childhood Cancer Awareness Month


Why We Go GOLD

In 1997, a group of parents of children impacted by cancer chose GOLD to represent childhood cancer. Now, supporters around the world GO GOLD to represent childhood cancer warriors and heroes.


Childhood Cancer by the Numbers

Childhood cancer happens everywhere. Each school day, 47 children are diagnosed with cancer in the United States, meaning more than 17,000 children in the U.S. are diagnosed yearly. Globally, it is estimated that 400,000+ new cases of cancer affect children each year; however, this number may be vastly underestimated due to large numbers of undiagnosed cases, and 20% of children in the U.S. will not survive it. Cancer is the leading cause of death by disease in American children, resulting in the death of approximately 1,800 kids each year.


Tie Up and Go GOLD

We encourage you to swap your regular shoelaces for a pair of gold laces through September. Wearing gold laces is a small yet impactful act that sparks conversations and spreads awareness. Every time you tie your laces, you send a message of hope, love, and encouragement to children battling cancer. 100% of the proceeds from donations for gold laces will go towards providing financial support to local families of children battling cancer.


Make a donation of ANY AMOUNT to receive a FREE PAIR of gold laces.

How to get your gold laces:
1. Click the "DONATE" button above.
2. Enter a donation of any amount. 
3. Enter your shipping address.
4. Enter the quantity of laces you would like to receive.


Go GOLD on Social Media

One of the easiest ways to go GOLD and support childhood cancer is by spreading awareness. Share photos in your gold laces, share childhood cancer facts, and share stories of childhood cancer families. Together, we can raise awareness and rally support in the fight against childhood cancer.

Make sure you tag us and use hashtags:


Start Your Own Fundraiser

Whether you participate as an individual, with your team, or with your school, you can really help make a difference for children fighting cancer. Create your own page or team, share why you're going GOLD, and ignite a spark in your community. You'll be amazed by the support and generosity around you and the impact you can make.

Your fundraiser has the power to help them with their rent or mortgage, car payments, utility bills, transportation to and from hospital visits, or groceries. Your efforts could make a huge difference to another family.


If you have any questions about starting a fundraiser for your organization,
please reach out to


About the Daniela Conte Foundation

The Daniela Conte Foundation is a 501(c)(3) non-profit organization founded in memory of 8-year-old Daniela Conte. Daniela fought Rhabdomyosarcoma, a rare form of cancer. In the following year leading up to her passing, she was able to touch countless lives. After a courageous four-year fight, Daniela lost her battle with cancer in March 2020. The foundation now honors her legacy by serving and helping children with cancer.

We provide critical financial support to local NYC and Long Island families of children with cancer which allows them to focus on what's most important: their child's health and recovery. As a 100% volunteer-based organization, $0.95 out of every $1.00 donated and fundraised goes directly to helping these families.

Click here to read Daniela's story.
Click here to read our 2022 Annual Impact Report.



SEPTEMBER IS childhood cancer awareness month
$ raised of $ goal

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