Going Gold with the Daniela Conte Foundation this September for
Childhood Cancer Awareness Month

Why We Go GOLD

In 1997, a group of parents of children impacted by cancer chose GOLD to represent childhood cancer. Now, supporters around the world GO GOLD to represent childhood cancer warriors and heroes.
 

Childhood Cancer by the Numbers

Childhood cancer happens everywhere. Each school day, 47 children are diagnosed with cancer in the United States, which means more than 17,000 children in the U.S. are diagnosed each year. Globally, it is estimated that 400,000+ new cases of cancer affect children each year; however, this number may be vastly underestimated due to large numbers of undiagnosed cases, and 20% of children in the U.S. will not survive it. Cancer is the leading cause of death by disease in American children, resulting in the death of approximately 1,800 kids each year.

GO GOLD

This September, swap your regular shoelaces for a pair of gold laces to honor and support children fighting cancer. Wearing gold laces is a simple but powerful way to spark conversations, raise awareness, and inspire hope. 100% of proceeds go directly to helping local families cover essentials like rent, bills, transportation, and groceries.
 

Gold laces are only $3.00 per pair.
Click here to purchase yours now.

Go GOLD on Social Media

• One of the easiest ways to go GOLD and support childhood cancer is by spreading awareness. Share photos in your gold laces. Share childhood cancer facts and share stories of childhood cancer families. Start conversations that matter.

 Make sure you tag us and use #DCFGoesGold so we can share your impact!

 Start Your Own Fundraiser

Whether you participate as an individual, with your team, or with your school, you can really help make a difference for children fighting cancer. Create your own page or team, share why you're going GOLD, and ignite a spark in your community. You'll be amazed by the support and generosity around you and the impact you can make.

Your fundraiser has the power to help them with their rent or mortgage, car payments, utility bills, transportation to and from hospital visits, or groceries. Your efforts could make a huge difference to another family.
 

Click here to start your own fundraiser.

Because Every Kid Deserves a Fighting Chance